Catalogue
Catalogue
Object Type
Name/Title
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
Primary Maker
Contributor/Publisher
Jossey-Bass
Place
Date
Circa 2008
Physical Description
xxx, 511 p. : ill. ; 25 cm.
ISBN/ISSN
9781787996918
Level of Current Record
Bib record
Member Object
Edition/State/Version
2nd ed.
Subject Category
Content
Pt. 1. Museums and marketing
1. The diverse world of museums
2. The role of museum marketing
Pt. 2. Strategic marketing
3. Moving to strategic planning
4. Choosing a mission and core strategy
5. Applying market segmentation, targeting, positioning, and branding
Pt. 3. Museum challenges and opportunities
6. Building audiences
7. Attracting financial resources
Pt. 4. Tactical marketing
8. Carrying out marketing research
9. Developing attractive offerings
10. Distributing the museumÆs offerings and services
11. Managing marketing communications
12. Setting pricing strategies
13. Managing marketing operations
Conclusion
14. Securing the future of museums.
Public Access Text
Previously published as: Museum strategy & marketing, 1998. Includes bibliographical references and index.
Collection Type
Reading Room
Copyright
All rights reserved
Last Update
19 Dec 2023
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