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Farmers' Trading Company Collection

Library / Pictorial › photography
  • Description
    Colour prints in Cool Store 1.
    Photographic records of the Farmers' Trading Company covering the firm's main store in Hobson Street, and auxilliary Auckland buildings, both interior and exterior, as well as branch stores, Auckland and nationwide. Includes staff portraits, activities, facilities and social functions; store customer facilities and services; sales promotions and advertising campaigns including competitions and exhibitions; public transport services and facilities including a multi-storied car park and automobile service station. A large part of the collection is devoted to coverage of the annual Santa Parades and Christmas decorations as well as the roof-top childrens playground.
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    The development of the Auckland War Memorial Museum online collection is an ongoing process; updates, new images and records are added weekly. In some cases, records have yet to be confirmed by Museum staff, and there could be mistakes or omissions in the information provided.