Catalogue
Catalogue
Object Type
Name/Title
Poster design
Primary Maker
Contributor/Publisher
Chapman and Hall
Place
Date
1929
Physical Description
xvi, 224 pages : frontispiece, illustrations, plates (part coloured, part mounted) ; 27 cm.
Language
English
Level of Current Record
Bib record
Member Object
Edition/State/Version
1st edition
Subject Category
Provenance Details
Stamped with 'Chandler & Company Limited' on front endpaper and below half title.
Content
I. The origin and development of the "poster idea" -- Publicity picture and magic pictures -- Primitive publicity -- Theological advertising -- Ancient propaganda by picture -- Form and purpose in early art -- Fundamental ideas, form and purposes -- The meaning of ancient art -- Heraldic publicity -- Nature imitation v. art in publicity -- The precursor of the modern poster
II. Analysis of the modern poster -- Emotional, artistic and scientific factors -- Contrast in publicity -- Message of the poster -- Commercial and non-commercial posters -- Realism, suggestion and the idea -- Publicity principles -- Camouflage -- Right and wrong methods in design -- Poster psychology -- design v. story -- Appeal, visual and mental -- Emotional interests -- Figure in design -- Intellectual interest
III. Composition -- The fundamental factors -- Realism -- Rough sketches -- Sizes -- Restrictions -- Treatment -- The seven phases of graphic design -- Factors of contrast in composition -- Emphasis -- Scale -- Secrets of proposition -- Natural and abstract proportion -- Academic and geometric proportion -- The three phases of perspective -- Disproportion by perspective -- Rhythm in design -- Line and mass -- Focus -- Colour and mass -- Visibility -- Judgment of design -- Lettering -- Colour in design -- Subjective and objective colour -- Principles of colour -- Emphasis by colour -- Mystery of vision -- Secrets of colour harmony -- Scale and key in colour design -- Technical colour design -- Economy in colour -- Paints v. inks -- Technical design production -- materials and methods -- outline design -- Silhouette -- Cut-paper work -- Testing designs -- Showcards -- Book covers and wrappers -- Labels -- Folders -- Cartons
IV. The designer's materials -- Colours -- Papers and boards -- Brushes -- Instruments -- The studio -- Equipment -- Lighting
V. Poster production -- Obtaining designs -- Processes for large and small editions -- Style of design and production methods -- Lithographic processes -- Colours and tints -- Permanent and fugitive inks -- Economical colour effects -- Photogravure -- Photographic work -- Other processes -- Lino-cut posters -- Letterpress -- Hand lettering -- Mixing processes -- Showcards -- Cartons -- Permanent posters -- Signs
VI. Poster display -- Originators of display -- Standard sizes -- Classes of site available -- Distribution -- Display estimates and costs -- Numbers and sizes of posters -- Planning campaign -- Methods of display -- Poster illumination -- Effects of illumination on colour -- Day and night lighting -- Display units -- Special sties - -Vehicular display -- Copyright in design -- Censorship -- Poster law -- Legal restrictions -- Overseas display -- Improvements in display
VII. Posters as works of art -- Meaning of art -- Some definitions -- Art criticism -- Purpose of art -- Beauty in publicity -- Poster collecting -- Exhibitions -- Posters in museums -- Posters in home decoration -- In the school -- References -- subject index -- index and commentary to colour insets -- index to half-tone plates.
Public Access Text
Subject Notes
Walter George Raffe (1888-ca.1950) was a British writer and designer specialising in arts, colour, and occultism.
Collection Type
Reserve Collection
Copyright
All rights reserved
Last Update
06 Dec 2024
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