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Poster design

documentary heritage
  • Description

    [A comprehensive survey of Poster Design in the first 29 years of the 20th century in Britain & Europe.]

  • Place
  • Other Id

    NC1810 RAF (Library of Congress Call Number)

    40791 (Cat ID)

    84330 (DBTextworks system ID)

    34206 (Presto content ID)

  • Department

Images and documents

Images

Catalogue

  • Object Type
  • Name/Title
    Poster design
  • Primary Maker

     Walter Raffe (Author)

  • Contributor/Publisher
    Chapman and Hall
  • Place
  • Date
    1929
  • Physical Description

    xvi, 224 pages : frontispiece, illustrations, plates (part coloured, part mounted) ; 27 cm.

  • Language
    English
  • Level of Current Record
    Bib record
  • Member Object

    1 item in this collection. View all items.

  • Edition/State/Version
    1st edition
  • Subject Category
  • Provenance Details
    Stamped with 'Chandler & Company Limited' on front endpaper and below half title.
  • Content
    I. The origin and development of the "poster idea" -- Publicity picture and magic pictures -- Primitive publicity -- Theological advertising -- Ancient propaganda by picture -- Form and purpose in early art -- Fundamental ideas, form and purposes -- The meaning of ancient art -- Heraldic publicity -- Nature imitation v. art in publicity -- The precursor of the modern poster
    II. Analysis of the modern poster -- Emotional, artistic and scientific factors -- Contrast in publicity -- Message of the poster -- Commercial and non-commercial posters -- Realism, suggestion and the idea -- Publicity principles -- Camouflage -- Right and wrong methods in design -- Poster psychology -- design v. story -- Appeal, visual and mental -- Emotional interests -- Figure in design -- Intellectual interest
    III. Composition -- The fundamental factors -- Realism -- Rough sketches -- Sizes -- Restrictions -- Treatment -- The seven phases of graphic design -- Factors of contrast in composition -- Emphasis -- Scale -- Secrets of proposition -- Natural and abstract proportion -- Academic and geometric proportion -- The three phases of perspective -- Disproportion by perspective -- Rhythm in design -- Line and mass -- Focus -- Colour and mass -- Visibility -- Judgment of design -- Lettering -- Colour in design -- Subjective and objective colour -- Principles of colour -- Emphasis by colour -- Mystery of vision -- Secrets of colour harmony -- Scale and key in colour design -- Technical colour design -- Economy in colour -- Paints v. inks -- Technical design production -- materials and methods -- outline design -- Silhouette -- Cut-paper work -- Testing designs -- Showcards -- Book covers and wrappers -- Labels -- Folders -- Cartons
    IV. The designer's materials -- Colours -- Papers and boards -- Brushes -- Instruments -- The studio -- Equipment -- Lighting
    V. Poster production -- Obtaining designs -- Processes for large and small editions -- Style of design and production methods -- Lithographic processes -- Colours and tints -- Permanent and fugitive inks -- Economical colour effects -- Photogravure -- Photographic work -- Other processes -- Lino-cut posters -- Letterpress -- Hand lettering -- Mixing processes -- Showcards -- Cartons -- Permanent posters -- Signs
    VI. Poster display -- Originators of display -- Standard sizes -- Classes of site available -- Distribution -- Display estimates and costs -- Numbers and sizes of posters -- Planning campaign -- Methods of display -- Poster illumination -- Effects of illumination on colour -- Day and night lighting -- Display units -- Special sties - -Vehicular display -- Copyright in design -- Censorship -- Poster law -- Legal restrictions -- Overseas display -- Improvements in display
    VII. Posters as works of art -- Meaning of art -- Some definitions -- Art criticism -- Purpose of art -- Beauty in publicity -- Poster collecting -- Exhibitions -- Posters in museums -- Posters in home decoration -- In the school -- References -- subject index -- index and commentary to colour insets -- index to half-tone plates.
  • Public Access Text

    [Keywords: Commercial art--Great Britain; Commercial Art--Europe]

    This book was written, designed and compiled by W.G. Raffe and printed by the Whitefriars Press at Tonbridge. A.D. 1929.'--title page verso. 'Poster Design' was previously owned by Chandler & Company Ltd. Auckland advertising agents who owned billboards, operating 1910-1930s. Arthur George William Sparrow (1896-1967) trained with the company in 1913, and Hilda Wiseman worked for the firm in 1915-1917. Another employee was artist Charlotte Lawlor who began soon after 1915, and became responsible for the Flemings Creamota campaign. The artist David Payne worked for the company in the 1930s, and was head of the art department there at one time. Charles A Wilson (later a Reform Party candidate for Auckland Central in 1925) worked for the company sometime before 1925. The Evening Post for 31 October 1913, page 7, states that the company had landed a contract for the right to advertise on Wellington trams for a period of five years. Includes index.

  • Subject Notes
    Walter George Raffe (1888-ca.1950) was a British writer and designer specialising in arts, colour, and occultism.
  • Collection Type
    Reserve Collection
  • Copyright
    All rights reserved
  • Last Update
    06 Dec 2024

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