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  • Content should be clearly placed so it’s obvious where it is and how to explore it.
  • Video content should command attention from the beginning.
  • Consider the number of interactions a user needs to make in order to perform the primary goals of the experience and ensure they can achieve this with a minimal amount of clicks.
  • Ensure that looped attractor video screens have minimal details and are cut in a way that makes it clear that the intention is not for viewers to watch them for long.
  • Keep in mind that digital experiences should be content led, this means focusing on what the content and messages are before coming up with the digital solution to fit, rather than the other way around.
  • Ensure the order in which content appears is logical and familiar to users.