Gotham Narrow Book is the AM digital typeface. This is the standard font used for our Digital Product Suite and should be used in most instances in one-off experiences. The Gotham Narrow font family was designed and is distributed by Hoefler & Co. Please get in touch with your Museum digital contact regarding licensing.
Below is the standard size, weight, line height and letter spacing specified for a 24” size touchscreen (landscape) in the Digital Product Suite. The size of the text is variable to the actual size of the touchscreen, so the size of the text will differ depending on the scale and design of the experience you are developing.
Typography for a 24” Touchscreen:
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Text Field
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Size
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Weight
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Line height
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Letter Spacing
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Colour (Hex)
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Character Limit
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EOL Title
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32px
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400
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-
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0.4px
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#222
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60
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Standard Text (or EOL Free Text)
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20.8px
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400
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24.96
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0.4px
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#222
|
370
|
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FOL Title
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25px
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400
|
|
|
#222
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90
|
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FOL Free Text (Description/Caption)
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16.96
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400
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16.96
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0.4px
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#222
|
610
|
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Collection Credit
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12.8px
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400
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15px
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0.4px
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#222
|
100
|
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Image Credit
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12.8px
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400
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-
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0.4px
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#222
|
140
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Typography example from mass display digital label:
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Text Field
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Description
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Example
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EOL Title
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Storytelling label title.
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Carved Cutlery
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EOL Free Text
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Storytelling label setting an object or group of objects within context of exhibition narrative or argument, plus functional description.
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This knife and fork were made by French prisoners...
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FOL Title
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Functional object label - Name of the object as documented in official AM records.
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Carving knife and fork 1815
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FOL Free Text (Description/Caption)
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Where the object is from, who it’s by and any extra information. The scientific name must be the first information and in italics.
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Belgium
Metal, deer antler
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Gift details and/or Collection Credit
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How to find this specific object in the AM collections
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Gift of CE Peaks
Auckland Museum Collection: col.2010
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Image Credit
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Ownership and copyright rules and restrictions (applicable to experiences which are also accessible online.)
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© Auckland Museum CC BY
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