AUCKLAND MUSEUM WEBSITE DOCUMENTATION

Typography

Gotham Narrow Book is the AM digital typeface. This is the standard font used for our Digital Product Suite and should be used in most instances in one-off experiences. The Gotham Narrow font family was designed and is distributed by Hoefler & Co. Please get in touch with your Museum digital contact regarding licensing.

Below is the standard size, weight, line height and letter spacing specified for a 24” size touchscreen (landscape) in the Digital Product Suite. The size of the text is variable to the actual size of the touchscreen, so the size of the text will differ depending on the scale and design of the experience you are developing.

Typography for a 24” Touchscreen:

Text Field

Size

Weight

Line height

Letter Spacing

Colour (Hex)

Character Limit

EOL Title

32px

400

-

0.4px

#222

60

Standard Text (or EOL Free Text)

20.8px

400

24.96

0.4px

#222

370

FOL Title

25px

400

   

#222

90

FOL Free Text (Description/Caption)

16.96

400

16.96

0.4px

#222

610

Collection Credit

12.8px

400

15px

0.4px

#222

100

Image Credit

12.8px

400

-

0.4px

#222

140

 

Typography example from mass display digital label:

Text Field

Description

Example

EOL Title

Storytelling label title.

Carved Cutlery

EOL Free Text

Storytelling label setting an object or group of objects within context of exhibition narrative or argument, plus functional description.

This knife and fork were made by French prisoners...

FOL Title

Functional object label - Name of the object as documented in official AM records.

Carving knife and fork 1815

FOL Free Text (Description/Caption)

Where the object is from, who it’s by and any extra information. The scientific name must be the first information and in italics.

Belgium
Metal, deer antler

Gift details and/or Collection Credit

How to find this specific object in the AM collections

Gift of CE Peaks
Auckland Museum Collection: col.2010

Image Credit

Ownership and copyright rules and restrictions (applicable to experiences which are also accessible online.)

© Auckland Museum CC BY