AUCKLAND MUSEUM WEBSITE DOCUMENTATION

Typography

Gotham Narrow is the AM typeface. This is the font used for our Digital Product Suite and should be used, where applicable, in one-off experiences. The Gotham Narrow Font family was designed and is distributed by Hoefler & Co. Please get in touch with your Museum point of contact regarding licensing, font styling and weights.

Below is the standard size, weight, line height and letter spacing specified for a 24” sized screen (landscape) for our Digital Product Suite. The size of the text is variable to the actual size of the touchscreen, so the size of the text will differ depending on the scale and design of the experience you are developing. 

Typography for a 24” Touchscreen:

Text Field

Size

Weight

Line height

Letter Spacing

Colour (Hex)

Character Limit

EOL Title

32px

400

-

0.4px

#222

60

Standard Text (or EOL Free Text)

20.8px

400

24.96

0.4px

#222

370

FOL Title

25px

400

   

#222

90

FOL Free Text (Description/Caption)

16.96

400

16.96

0.4px

#222

610

Collection Credit

12.8px

400

15px

0.4px

#222

100

Image Credit

12.8px

400

-

0.4px

#222

140

 

 

Typography example:






 

Text Field

Purpose

Example

EOL Title

Extended object label - a catchy and interesting title for the object to convey use and history

Happy Camper

EOL Free Text

Narrative interpretation description of the object

This pack was owned by Michael Ibbotson who took it on outdoor excursions with Auckland University's Alpine Sports Club...

FOL Title

Functional object label - Name of the object as documented in official AM records.

Backpack circa 1970s

FOL Free Text (Description/Caption)

Where the object is from, who it’s by and any extra

information. The scientific name must be the first information and in italics.

Made by Alexto Productions
Dunedin, New Zealand
Canvas, steel

Collection Credit

How to find this specific object in the AM collections

Auckland Museum Collection: 2004.66.1

Image Credit

Ownership and copyright rules and restrictions

© Auckland Museum CC BY