Video

Follow the below conventions when including video in a digital experience.

Function

• When a video is tapped from the main menu, playback should commence fullscreen.
• When a video first opens, the controls (play button, volume, scrub and time counter on bottom menu bar and back arrow in the top left hand corner) should display for 6 seconds before disappearing completely. The controls can be displayed again by tapping the video screen anywhere during playback.
• During playback, if a video is paused and not touched for 30s, experience will default back to the attractor screen.
• When on the video menu screen, if the screen is not touched for 60s, experience will default back to the attractor screen.

Content

• Play buttons should not be placed over people’s faces on the video menu screen.
• Attractor screen video content should be atmospheric, include fairly fast cuts and should not feel like something that you could sit down and watch for a long time.

Subtitles

In depth subtitling guidelines for grammar/punctuation and layout can be found here.

Credits

Translation
Generally, all speech will be translated into English for subtitles. There are some exceptions for greetings and snippets of conversation in other languages.

Review process

• For captions and credits, film-maker supplies AM with a Word document of all talent names and credits, etc.
• AM provides edited caption and credit copy to the film-maker.
• Subtitler produces subtitles and supplies to production company, in consultation with AM

AM review and sign off captions, credits and subtitles on film/AV/digital.

Video standards

• HD – 1920 x 1080p 50/25fps (landscape) or 1080 x 1920p (Portrait) Data rate: 15Mbs/sec. Codec: H.264. File extension .mp4 
• 60fPS WE HAVE THE ABILITY BUT…..
• APPLE PRORES WOULD BE PREFERRED FOR ARCHIVAL
• 4k Video Codec: 4K video must be encoded as a H.265 (HEVC) file; it cannot be encoded as H.264. Resolution: The maximum supported resolution is 3840x2160x60p or 4096x2160x60p, Display dependent.
• Colour Depth: 4K video can be encoded at 4:2:0 subsampling with 8 bits (Main Profile) or 10 bits (Main 10 Profile) of depth.
• Container Format: The following container formats are supported: .ts, .mov, .mp4, .mkv, .webm. Note:BrightSign players support .webm video with Vorbis audio only. The Opus audio codec is not supported.
• Bitrate: For 4K videos, we recommend a constant bit rate (CBR) between 30 and 40 Mbps. Note that the second video decoder can simultaneously support a 1080p video at up to 40 Mbps.
• Audio Support: AAC audio (CBR/VBR) up to 288Kbps
• Up scaling not to be performed unless specified
• Subtitle file format as .SRT, STL or VTT depending on the media placement