Wildlife Photographer of the Year 2023
Te Rā: Navigating Home
Through the Eye of the Lens
Collections Online. Explore over 1 million records.
Experience Auckland Museum at Home
Stories. Read our special features, behind the scenes blogs and more.
Education. Book a class visit.
Engaging programmes for all year levels from ECE to Year 12
Browse and contribute to New Zealand's Online Cenotaph
Experience life as a WWI soldier in Pou Kanohi Gallery
Honour and remember New Zealand's servicemen and women.
Get more from your Museum with Membership
Find out more about Auckland Museum’s transformation
Venue hire at Auckland Museum
A team of academics from the University of Auckland is working to gauge the public's awareness of and opinion on how data is collected and used in Aotearoa New Zealand. The information they collect will be used to write a paper on data privacy.
Take the survey
Eyes on Tāmaki lets you explore what really happens when you use face filters and other apps on your smartphone. The data these apps harvest is only one of many types that is collected by corporations and governments in order to analyse our behaviour both off- and online. This is what we call 'data surveillance'.
Data can be used responsibly to do a lot of great things, such as improving how we provide commercial and government services to people, connecting us to friends and family, even helping us find concerts we might like to go to. But we are still figuring out how to articulate and protect our individual and collective data rights.
Your opinion about facial recognition technology is personal and will depend on a lot of factors. Museum visitors have told us what they think about this topic in the Eyes on Tāmaki experience. See what they answered in this graph and think about where you sit on the sliding scale of public opinion.
Last updated August 2021
The Māori Data Sovereignty Network advocates for indigenous data rights and interests beyond individual privacy.
This video explores the new Privacy Act that came into effect in December 2020, which introduces new privacy protections for individuals and obligations for organisations.
A research project led by Associate Professor Nessa Lynch has shown the potential impact that use of facial recognition technology (FRT) has on human rights.
The Office of the Privacy Commissioner Te Mana Mātāpono Matatapu works to develop and promote a culture in which personal information is protected and respected.
Moana Research runs seminars about government strategy and issues impacting Pacific children and families, including specifically information about Pacific Data Sovereignty.
The New Zealand Human Rights Commission Te Kāhui Tika Tangata provides resources on privacy, data and technology.
Privacy Foundation NZ is a not-for-profit voluntary organisation dedicated to privacy in Aotearoa.
InternetNZ runs policy initiatives to help government and others make decisions that support an Internet for good and an Internet for all.
Learn how to lodge a complaint with the New Zealand Privacy Commissioner Te Mana Mātāpono Matatapu.
Eyes on Tāmaki is the inaugural project of the Future Tāmaki Research Partnership, which will see Auckland Museum partner with research institutions in Auckland to explore the relevance of data to our everyday lives. This interactive was developed alongside the University of Auckland’s Drs Ethan Plaut (Communication) and Danielle Lottridge (Computer Science) with Dr Fabio Morreale (Music).