Eyes on Tāmaki is an interactive experience that's part of a research partnership with the University of Auckland. The project examines data surveillance through facial recognition and asks you to consider how you interact with your own smartphone. Find it in the Living City room of Tāmaki Herenga Waka: Stories of Auckland.

What do you think about data collection?

What do you think about data collection?

A team of academics from the University of Auckland is working to gauge the public's awareness of and opinion on how data is collected and used in Aotearoa New Zealand. The information they collect will be used to write a paper on data privacy.

Take the survey

Eyes on Tāmaki lets you explore what really happens when you use face filters and other apps on your smartphone. The data these apps harvest is only one of many types that is collected by corporations and governments in order to analyse our behaviour both off- and online. This is what we call 'data surveillance'.

Data can be used responsibly to do a lot of great things, such as improving how we provide commercial and government services to people, connecting us to friends and family, even helping us find concerts we might like to go to. But we are still figuring out how to articulate and protect our individual and collective data rights.

Your opinion about facial recognition technology is personal and will depend on a lot of factors. Museum visitors have told us what they think about this topic in the Eyes on Tāmaki experience. See what they answered in this graph and think about where you sit on the sliding scale of public opinion.


Last updated August 2021

Get informed

These resources will help you know what your rights are currently, explain how to handle suspected data breaches, and shed light on some lesser known areas of data surveillance research.

Eyes on Tāmaki is the inaugural project of the Future Tāmaki Research Partnership, which will see  Auckland Museum partner with research institutions in Auckland to explore the relevance of data to our everyday lives. This interactive was developed alongside the University of Auckland’s Drs Ethan Plaut (Communication) and Danielle Lottridge (Computer Science) with Dr Fabio Morreale (Music).