Consumption Dystopia

Join Dr Michael Lee as he explores how humanity's desire for consumption could lead us into the future that RELICS shows us.

TUE 30 JUL, 6PM
TE MATA TAIRONGO AUDITORIUM, LEVEL 2
$20 MUSEUM MEMBERS
$10 EARLYBIRD (UNTIL TUES 2 JULY, 5PM) 

The RELICS exhibition depicts a paradoxically whimsical dystopia. A future where we as humanity have disappeared, most probably gone extinct. Yet the products of our consumption remain and take center stage. This talk will explore humanity’s DESIRE for consumption, and how such desire drives GROWTH, which could then lead to our own demise. Drawing from historical and modern-day cases of consumption, conflict, and calamity, we will journey from ancient conquests to modern day eco-activism.

But all is not lost as this talk will look at concepts of RESISTANCE and expose LEGO®'s own involvement in issues of mass consumption. The talk will also cover ideas such as culture jamming and voluntary SIMPLICITY, which may lead you to ponder the purpose of consumption. Do these fringe movements hold some merit for humanity’s future? Is capitalism, and the consumption it affords, a FREEDOM or a trap? Join Dr Michael Lee as he seeks answers to these questions within the relics of our possible futures.

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About Dr Michael S. W. Lee

About Dr Michael S. W. Lee

Dr Michael S. W. Lee, is an Associate Professor of Marketing at The University of Auckland Waipapa Taumata Rau specializing in brand avoidance, consumer resistance, and anti-consumption. He is the Director of The International Centre of Anti-Consumption Research (ICAR) and actively supervises PhD students on topics exploring the reasons behind market rejection. His work has been published in top academic journals such as Journal of International Business Studies, Journal of Business Research, Psychology & Marketing, among others.