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Auckland War Memorial Museum is one of New Zealand's first Museums. The Museum tells the story of New Zealand, its place in the Pacific and its people. The Museum is a war memorial for the province of Auckland and holds one of New Zealand's top three heritage libraries.

It has pre-eminent Māori and Pacific collections, significant natural history resources and major social and military history collections, as well as decorative arts and pictorial collections.




Annual Plan 2021/2022

Auckland Museum's Annual Plan signals the wide range of activities we will undertake in 2021/2022, from working in partnership with communities and knowledge-holders to transform the Māori Court and Pacific Lifeways galleries, to building and strengthening our research and training partnerships.





Five-year strategic plan 


Our priorities for the next five years centre on enriching the visitor experience, extending our reach and impact, fostering new research questions and debate, and supporting social belonging and participation. This Strategic Plan sets out our direction for the next five years. 


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Annual Plan 2019/2020

Read how we are responding to the region’s growing demographics and how we will be delivering a new world-class visitor experience through new galleries, offerings and programmes.


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Future Museum


Our future is about partnerships and collaboration, and developing creative solutions that mean better value for Aucklanders and the wider educational and cultural institutions we serve. 

Future Museum will see us becoming a truly 24/7 global, digital museum, accessible by all. 


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Research Strategy - 2018–2023


As New Zealand’s oldest research institution, Auckland Museum has always put research at the heart of its activities and aspirations. The Museum’s ‘Stretch Thinking’ strategy will see our research becoming more visible and meaningful, creating change and leaving a legacy for future generations.


Who We Are



Our Work


Qualmark Gold award recipient Auckland Museum

Proud to be a Qualmark Gold recipient

We're honoured to have been awarded a Qualmark Gold Award, for the third year running.

This award is the highest honour bestowed by independent tourism assessors Qualmark, indicating Tāmaki Paenga Hira Auckland Museum as meeting the highest standards for tourism in New Zealand.

Rainbow Tick


In September 2018, Auckland Museum received accreditation into the Rainbow Tick programme. 

We’re proud to be the first Rainbow Tick certified Museum and cultural institution nationally.

The Rainbow Tick is an external audit and quality improvement programme designed to help an organisation to be a safe, welcoming and inclusive place for people of diverse gender identity and sexual orientation.

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