Our Five Year Strategic Plan
The work our people deliver each year is aligned to our Five Year Strategic Plan and is outlined each year in our Annual Plan.
Reach out to more people
- Growing onsite visitation
- Investing in public experience
- Growing membership and support
- He Korahi Māori - our Māori dimension
- Teu Le Vā - our Pacific dimension
- International
Transform our building and collections
- Our building and improvement programme
- Manu Taiko - collections centre
- Meaningful nurtured collections
- Connecting with the Domain and our neighbourhoods
- Sustainability
- Looking to the future
Stretch thinking
- The Museum as a laboratory
- Sharing knowledge
- Open collections, open data
- Developing the talent pipeline
Lead a digital Museum revolution
- A digital future
- Helping to create a 'smart city'
- The visitor experience
Engage every schoolchild
- A learning hub for the city
- Families and early years learning
Grow our income and enhance value for Aucklanders
- Commercial attitude
- Fundraising
- Making connections
You can find more information about our strategy and plans here.